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Growth Analyst

Animoca Brands

IT, Sales & Business Development

Hong Kong

Posted on Oct 23, 2024

Conduct data analysis to track key performance metrics, user behavior, and conversion rates across our product.
Identify growth opportunities through in-depth analysis of user acquisition channels, user onboarding processes, and user engagement strategies.
Develop and implement A/B tests and experimentation strategies to optimize conversion funnels, increase user engagement, and drive growth.
Collaborate with cross-functional teams, including product, marketing, and engineering, to align growth strategies with product development and marketing initiatives.
Utilize analytics tools and data visualization techniques to create reports, dashboards, and insights that inform decision-making and drive growth.
Monitor industry trends, competitive landscape, and emerging technologies within the Web3 space to identify new growth opportunities and best practices.
Drive continuous optimization of marketing campaigns, referral programs, and community engagement initiatives to maximize user acquisition and retention.
Provide actionable recommendations based on data insights to improve user experience, product features, and overall growth strategies.
Stay informed about blockchain technologies, decentralized applications, and cryptocurrency trends to ensure relevance and innovation in growth strategies.

Bachelor's degree in Data Science, Business Analytics, Marketing, or related field; advanced degree is a plus.
Proven experience as a Growth Analyst, Data Analyst, or similar role in a fast-paced tech environment, preferably within the Web3 or blockchain space.
Strong analytical skills with proficiency in data analysis, statistical modeling, and segmentation techniques.
Experience with analytics tools such as Google Analytics, Mixpanel, or similar platforms.
Knowledge of A/B testing methodologies, conversion rate optimization (CRO), and growth hacking techniques.
Excellent communication skills with the ability to translate data insights into actionable recommendations for cross-functional teams.
Passion for blockchain technology, decentralized finance (DeFi), and the Web3 ecosystem.
Ability to thrive in a dynamic and collaborative work environment, with a strong drive for continuous learning and innovation.