ABOUT US

BIT Exchange is a secure high-performance cryptocurrency derivatives exchange offering perpetual swaps, futures, options and spot trading. Powered by Matrixport, Asia’s fastest growing digital assets financial services platform, bit.com is the second-largest cryptocurrency option marketplace in terms of trading volume and open interest. The exchange provides institutional-grade security and risk management features that ensures a superior trading experience leveraging best-in-class liquidity.

WHY JOIN US

At BIT Exchange, we want everyone in our team to do something with a purpose and be a part of the future that will shape how people are dealing with their finances in Crypto and Blockchain. You will be immersed in a fast moving, challenging environment and will be facing unique business problems across an International, diverse work environment with great career development opportunities in a growing company. We seek the passionate and the courageous who can imbue their expertise into the crypto community and build a better platform for the next generation of crypto traders.

ABOUT THE ROLE

Responsibilities:

• Oversee the overall campaign strategy in Vietnam.
• Develop & implement marketing campaigns to attract new Users, Traders, & Depositors.
• Coordinate with design team to create visually appealing designs required.
• Execute campaign strategy aligning with local Key Opinion Leaders (KOLs) & partners to maximize exposure & engagement.
• Handle Public Relations.
• Oversee data & analytics related to campaign operations in Vietnam.
• Handle key metrics dashboard such as user registrations, sign-ups, KYC compliance, deposits, trading volume, & behaviour.
• Conduct analysis & create reports to provide actionable insights to support business decisions & strategies in Vietnam.

Requirements:

• 2+ years of experience as a digital marketer, campaign marketer, product marketer, or similar function.
• Experience in cryptocurrency trading with an understanding of the crypto market.
• Ability to craft engaging and compelling marketing messages and campaign themes that resonate with the crypto market.
• Proficiency in utilizing various digital marketing tools and platforms to reach and engage target audiences. This includes experience with social media marketing, email marketing, SEO, content marketing, and PPC advertising.
• Capability to analyze market trends, campaign performance data, and other relevant metrics to inform decision-making and optimize campaign results.
• Strong organizational and project management skills to oversee multiple campaigns simultaneously, manage resources, and ensure campaign delivery on schedule.
• Ability to build and maintain relationships with key stakeholders, including token developers, project teams, and community leaders.
• Fluent in English and Vietnamese due to the need to work with stakeholders