Senior Brand Manager - Web3
Senior Brand Manager
We are on a mission to build the future of internet, building the next web3’s infrastructure unicorn.
As the Senior Brand Manager, you will lead the charge in managing and evolving our brand, orchestrating brand campaigns, nurturing brand health, organizing brand events, and spearheading culturally resonant marketing initiatives for Gelato and our suite of products. Your primary objective is to establish Gelato as the no1 web3 infrastructure provider, ensuring it's top of mind and the top choice for our target audiences.
We are seeking an individual who can elevate the art of branding and fuel the growth of our brand. You should possess the ability to influence and collaborate across various organizational functions, connecting the dots between Marketing, Product, Strategy, and Data. A deep customer focus is essential, along with the capacity to reverse-engineer solutions from our technology. The ideal candidate can translate the annual brand marketing plan into tactical deliverables and bring it to life through exceptional creativity and campaigns that captivate web3 enthusiasts and a broader audience.
In this pivotal role, you will work closely with the Head of Marketing and collaborate with key leaders across the organization. This is a fully remote position.
- Contribute to building the brand strategy, including positioning, purpose, promise, and messaging, and translate it to results-driven annual brand plans and break through campaigns and activations as well as all aspects of the customer experience.
- Define key brand messages, narrative and insights for communications and campaigns and ensure all content is aligned.
- Plan and execute Gelato’s overall brand marketing strategy, roadmap and editorial calendar across multiple channels and platforms.
- Increase brand awareness by creating, executing, and managing marketing campaigns that tell compelling stories and build engagement and loyalty with our target audience.
- Lead brand campaign measurement and metrics to quantify the impact of brand marketing on the business and continuously optimize campaigns. Be hands-on and involved in all aspects of content strategy - provide consistent feedback and ensure excellence, relevance and consistency
- Envision, organize and execute worldclass conference visibility, merchandise and flagship events
- 6+ years of experience driving innovative brand and integrated marketing experience with Web2 multinationals, SaaS or Fintech high growth startups is advantageous
- Excellent understanding of brand marketing principles and customer engagement tactics
- A proven creative and analytical thinker who can turn tech insights and strategy into compelling storytelling and customer value
- You are a master of influence, carefully balancing creative excellence with on time delivery while following budget constraints and looking for savings
- Excellent communicator with the ability to inspire, influence and uplift cross-functional teams with exceptional interpersonal and communication skills and a commitment to deep collaboration to build a cohesive brand.
- Ability to successfully navigate ambiguity, manage competing priorities simultaneously, and drive complex, highly visible projects to completion.
- Intuition for customer communication voice and excellent marketing copy-writing skills
- Solid understanding of web3
While this position carries significant leadership responsibilities, we seek a candidate capable of assuming full ownership of the entire process, encompassing strategic planning through to external facing content creation and execution.
What we offer:
- A fully remote team with team members in Zug, New York, London, Berlin and many other cool places
- Participate in building the infrastructure that aims to become the glue between all crypto networks and power the most promising dApps on Ethereum and beyond
- Generous Token Package - Get a share of the network's token and be able to participate in the Gelato DAO
- Chance to participate in shaping the future of web3 by working together with the biggest projects in this space, such as Polygon, Optimism, Celestia and many others
- World-class Investors - We are backed by top-class VCs and Angels including Dragonfly, Galaxy Digital, ParaFi, Gnosis, Stani Kulechov and many more!
Not an exact alignment with our requirements? Not a problem. We value diversity and passion. If you're ready to bring your top skills to our fast-paced, remote-first startup, please apply. Explain in your cover letter how your adaptable skills meet our needs. We're open to your potential to disrupt the status quo and fit into our team.