About Us

Matrixport is Asia’s fastest growing one-stop digital asset financial services platform with over $10 billion in assets under custody & management. We are over 300 strong and serve both institutional and retail customers across Asia and Europe. Our mission is to make crypto easy for everyone through our comprehensive suite of innovative and easy-to-use crypto investment products and services.

Matrixdock is our leading Real World Assets (RWA) tokenization platform in Asia. It has received the 2023 Ecosystem Excellence Awards from TADS AWARDS for its flagship product - STBT.

About the Role

We're looking for a dynamic PR & Branding Manager to elevate Matrixdock's brand. You'll craft compelling narratives, build strong media relationships, and drive market awareness. This pivotal role involves shaping Matrixdock's brand identity and driving market awareness. It requires a self-starter with a strong passion for storytelling and brand building. Join us in shaping the future of TradeFi & DeFi.

Responsibilities

• Develop and execute comprehensive PR and branding strategies to support business objectives
• Create engaging contents across various channels (blogs, social media, press releases) to build brand awareness and thought leadership.
• Manage media relations, including pitching stories, conducting media interviews, and tracking media coverage.
• Oversee social media channels, crafting compelling content and engaging with the community.
• Coordinate participation in industry events, conferences, and webinars.
• Conduct market research and competitor analysis to inform strategic decisions.
• Collaborate with cross-functional teams to ensure brand consistency.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years of experience in PR, branding, content creation or digital marketing.
• Strong writing and editing skills.
• Proficiency in social media platforms and content management systems.
• Experience in the finance, fintech or blockchain industry is preferred.
• Knowledge in RWA would be a plus.
• Excellent communication and interpersonal skills.
• Fluency in both Mandarin Chinese and English is required;
• Immediately available will be preferred.

Key Performance Indicators (KPIs):

• Media coverage and sentiment analysis.
• Brand awareness metrics.
• Content creation and publication.
• Social media engagement and follower growth.

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